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Pinterest joins other platforms with augmented reality shopping

Technology & Data

Pinterest joins other platforms with augmented reality shopping

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Furniture shopping but can’t quite imagine how it will fit into your room? Pinterest has launched augmented reality (AR) allowing shoppers to virtually see items in their home.

In the latest rollout of AR on the app, Pinterest is competing with other social media platforms such as Snapchat to bring AR to its forefront. Try On for Home marks the third Try On product on Pinterest. Over the past two years, it launched two other AR capabilities; Try on Lipstick and Try On eyeshadow.

Pinterest’s latest foray into the AR world sees users envisioning home decor and furniture. The way we try on clothes in a dressing room, this allows those on the platform to try large ticket items like couches and dressers in their space before purchasing. 

The feature is powered by Pinterest’s Lens camera search technology. 

How to use AR Try On for Home Decor: 

  1. When browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of “Try On enabled” Pins. 
  2. Click the Pin and “Try in your space” to see the virtual product through your camera lens. . 
  3. Adjust and place home decor products in your space to envision how they would look, browse product information within the Pin for more details like price.
  4. To shop, click the Pin to be directed to the checkout page on the retailer’s ecommerce site.

Pinterest is looking to rebrand itself as not just an inspiration platform, but an ecommerce one. In the past year, Pinterst has seen a 32 percent increase in the number of Pinners engaging with shopping on Pinterest. Seeing this increase, the website and app has been pushing its ecommerce capabilities.

For now, the Try On for Home Decor feature is launching in the US. The company has said that Australia won’t be far behind. 

 

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Liv Croagh

Liv Croagh is the Editor of Marketing Mag.

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