Media and corporate marketing company Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 at The Star Gold Coast, Broadbeach, Queensland. 

This invitation-only event will bring together top marketing executives, agencies and solution providers to explore the latest trends and strategies in the marketing industry.

The CMO ANZ Summit 2025 will focus on key topics such as harnessing emerging AI tools, mastering audience targeting and adopting a challenger mindset for brand personalisation. 

Attendees are expected to gain insights into maximising ROI, aligning B2B and B2C narratives and redefining brand experiences with an employee-first strategy.

Some of the other key topics include:

1. Harnessing emerging AI tools and data strategies

• Focus: Exploring how AI and advanced data analytics can revolutionise marketing operations.
• Key insights:
  • Using AI to streamline complexity in marketing campaigns.
  • Leveraging predictive analytics for better decision-making and cost optimisation.
  • Driving innovation by integrating AI tools into customer engagement and personalisation strategies.
• Impact: Helps marketers stay ahead in a data-driven world, ensuring campaigns are both efficient and impactful.

2. Mastering targeting, audience segmentation and generational differences

• Focus: Effectively reaching diverse audiences in a hyper-competitive landscape.
• Key insights:
  • Adapting marketing strategies to resonate with distinct generational behaviours (for example, Gen Z versus Millennials).
  • Refining audience segmentation to enhance targeting precision.
  • Addressing the challenges of hyper-personalisation while maintaining brand consistency.
• Impact: Enables marketers to engage the right audience with the right message, improving campaign success rates.

3. Adopting a challenger mindset for brand personalisation

• Focus: Pushing creative boundaries to stand out in crowded markets.
• Key insights:
  • Developing innovative brand messaging that resonates culturally and emotionally.
  • Enhancing customer loyalty through personalised experiences at scale.
  • Differentiating brands by embracing bold, unconventional approaches.
• Impact: Drives stronger brand identity and customer connection, fostering long-term loyalty.

4. Maximising ROI and revenue growth

• Focus: Optimising marketing investments for maximum returns.
• Key Insights:
  • Building strategic partnerships to amplify marketing efforts.
  • Selecting the proper channels for specific campaign goals.
  • Using advanced marketing attribution models to measure and improve ROI.
• Impact: Ensures marketing budgets are used effectively, delivering measurable business outcomes.

5. Aligning B2B and B2C narratives

• Focus: Balancing long-term brand building with short-term performance metrics.
• Key insights:
  • Crafting unified messaging across B2B and B2C audiences.
  • Securing leadership and board buy-in for marketing strategies.
  • Integrating storytelling into both brand-building and performance-driven efforts.
• Impact: Creates cohesive marketing strategies that drive both immediate results and sustained growth.

6. Redefining the brand experience with an employee-first strategy

• Focus: Enhancing internal culture to amplify external brand perception.
• Key insights:
  • Fostering cross-functional collaboration and decision-making.
  • Building a strong employer brand to attract and retain top talent.
  • Aligning internal culture with external brand values for authenticity.
• Impact: Strengthens the brand from within, ensuring employees become brand ambassadors and driving a positive customer experience.

Notable speakers:

• Peter Filopoulos
  Chief customer, brand and marketing officer, Football Australia
  • A leader in driving customer-centric strategies and building impactful brand narratives.

• Melody Townsend
  GM group marketing, Bank of Queensland Group
  • Renowned for her expertise in innovative marketing and audience engagement

• Caitlin Bancroft
  Group chief brand and marketing officer, The Collective Wellness Group
  • Specialising in brand personalisation and creating customer loyalty at scale.
• Ruben Ahmed
  Director of marketing ANZ, HP
  • Focused on leveraging technology and data to transform marketing outcomes.

• Tracy Chalk
  Chief marketing and communications officer, University of Technology Sydney
  • Focused on long-term brand building and cultural relevance.

• Heather McGovern
  Acting CMO, Domain Group
  • Specialised in aligning B2B and B2C narratives for maximum impact.

Marcus Evans says the summit serves as a powerful platform for networking, enabling marketing executives to connect with relevant agencies and solution providers. By facilitating these strategic connections, it aims to modernise outdated sales processes and foster innovative partnerships within the marketing community.

You can visit the event website here or contact Stavros Karelidis at [email protected] for more details.