Author: Daniel Aunvig

Text is the new gold in data-driven marketing
Daniel Aunvig November 24, 2015
Plugging emerging technology routes into your ‘Grand Central Station’
Daniel Aunvig August 3, 2015
Avoiding the pitfalls of multi-channel customer engagement
Daniel Aunvig May 6, 2015
Data-driven empathy- How to better understand your customers
Daniel Aunvig January 22, 2015
All customer behaviour must be woven into CRM programs – online and offline
Daniel Aunvig November 26, 2014
Turning marketing automation data around to drive innovation
Daniel Aunvig October 16, 2014
‘Campaign’ is no longer the right word – or the right thinking
Daniel Aunvig September 11, 2014
Shaping defining moments in the customer lifecycle
Daniel Aunvig July 31, 2014
How to prioritise and get started on data-driven marketing
Daniel Aunvig July 7, 2014
Monthly analytical integration just won’t cut it these days
Daniel Aunvig June 16, 2014
Redefining the scope of marketing to operationalise customer centricity
Daniel Aunvig May 8, 2014
The open data revolution – when will companies wake up and smell the coffee?
Daniel Aunvig March 31, 2014
3 under-appreciated tactics that can add value to customer lifecycle comms programs
Daniel Aunvig March 10, 2014
Transparency is the new currency in marketing
Daniel Aunvig February 4, 2014