Author: Gillian O'Sullivan

Why Coles, Bunnings and Telstra are the most influential Australian brands
Gillian O'Sullivan June 22, 2017
Secrets of Australia’s 10 most influential brands
Gillian O'Sullivan May 20, 2015
There are many roads to influence for brands – but only one common element
Gillian O'Sullivan October 30, 2014
What brand owners can learn from the world’s ‘local power brands’
Gillian O'Sullivan August 22, 2014
The 10 most influential brands in Australia – Facebook, Microsoft and Google in top three
Gillian O'Sullivan August 1, 2014
Dumb ways to kill innovation
Gillian O'Sullivan November 10, 2013
Has the separation between consumers versus shoppers gone too far?
Gillian O'Sullivan September 19, 2013
Achieving shelf stand-out in a cluttered grocery environment
Gillian O'Sullivan August 7, 2013
Researching the unresearchable: consumer research in predicting success of new tech products
Gillian O'Sullivan July 16, 2013
Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain
Gillian O'Sullivan June 7, 2013