Author: Graham Plant

Adtech, martech, madtech – what’s the difference? Are they different?
Graham Plant June 14, 2019
Will data kill your business? A wake-up call for marketers
Graham Plant July 23, 2018
“Doable but not easy” – DaaS and commercialising your organisation’s data
Graham Plant November 8, 2017
A start-up view of first mover (dis)advantage
Graham Plant April 13, 2016
Native advertising: buzz, bollocks or brilliance?
Graham Plant November 27, 2015
How our customers’ values define them and their choices
Graham Plant October 1, 2015
Listen to learn: designing brand identity
Graham Plant May 11, 2015
The independent, vendor-free guide to choosing a marketing automation platform
Graham Plant February 19, 2015
At the speed of marketing: making the right decisions in real time
Graham Plant September 17, 2012
The future of direct marketing, as seen from 1994
Graham Plant November 3, 2011
In marketing, the only certainty is uncertainty
Graham Plant September 29, 2011