Author: Joe Barber

Mobile marketing: 10 years of social transformation
Joe Barber January 16, 2015
Retailers going mobile: reverse the traditional thinking and get creative
Joe Barber September 8, 2014
Modern content has made the web fat – and that’s a big problem for mobile
Joe Barber July 17, 2014
Smart beacons beckoning: why they’re a mobile marketer’s dream innovation
Joe Barber June 16, 2014
Augmented Reality: why gimmicks aren’t forever and how AR is pushing envelopes around the world
Joe Barber March 7, 2014
20 years on, does text messaging still work?
Joe Barber July 31, 2013
Brand in hand: the strengths and weaknesses of responsive web design
Joe Barber May 20, 2013
Mobile analytics to refine multichannel retail marketing: a case study
Joe Barber April 15, 2013
The user-technology-brand disconnect
Joe Barber February 18, 2013
Highly-effective mobile landing pages – 10 tips for doing them right
Joe Barber November 29, 2012
How (not) to use QR codes
Joe Barber November 2, 2012
Mobile eDM 101
Joe Barber October 1, 2012
The iPhenomenon turns five
Joe Barber August 14, 2012
How to mobilise – analysis of IGA’s mobile loyalty program
Joe Barber August 7, 2012