Author: Jerry Hsieh

Most marketers don’t understand ROI (or basic accounting) according to scathing study
Jerry Hsieh April 10, 2014
Philadelphia’s new brand campaign encourages Australians to get creative at home
Jerry Hsieh April 10, 2014
Millions remain off the grid, but digital will be 70% of China’s media economy by 2017
Jerry Hsieh April 9, 2014
Media Monday: TV x Twitter arrives in Australia with ratings integration by Nielsen
Jerry Hsieh April 7, 2014
The houses of Game of Thrones reimagined as modern brands
Jerry Hsieh April 7, 2014