Author: Mark Ritson

Ritson on the fence: consumer culture and meaning-based brands
Mark Ritson August 16, 2017
Why fascination with Millennials says more about the marketer than it does the generation
Mark Ritson June 19, 2017
Mark Ritson’s six superior forms of marketing intelligence
Mark Ritson May 1, 2017
Ritson on brand: pick an enemy and position against them. Hard.
Mark Ritson February 22, 2017
A really simple method for solving the attribution dilemma
Mark Ritson November 9, 2016
Ritson on content: clutter means you’re now a proper, grown-up marketing tool
Mark Ritson October 9, 2016
Ritson on brand: I’m not lovin’ it
Mark Ritson July 8, 2016
Ritson on brand: Marketers are being fed bullshit about social media
Mark Ritson April 26, 2016