Author: Mark Cameron

The future trends hidden in the ‘State of Marketing’ report
Mark Cameron September 11, 2017
Latest ‘Future of Advertising’ report shows marketers need to look more closely at the present
Mark Cameron January 11, 2017
The experience economy: the five stages of customer-focused change
Mark Cameron December 11, 2016
The experience economy: grabbing the ‘creative destruction’ opportunity
Mark Cameron December 4, 2016
Understanding the experience economy: what your customer wants
Mark Cameron November 27, 2016
How chasing behavioural targeting ‘quick wins’ harms your brand
Mark Cameron August 11, 2016
The four key challenges of digital transformation and how to tackle them
Mark Cameron June 14, 2016
Is Alphabet the best bet for Google?
Mark Cameron August 13, 2015
Reconciling customer experience with advertising
Mark Cameron March 4, 2015
The age of disruptive personalisation
Mark Cameron November 10, 2014
The CMO’s next challenge is to stop brands becoming data-driven pests
Mark Cameron October 30, 2014
It’s not omnichannel, it’s just retail – insights from AIMIA’s Retail Research Report
Mark Cameron August 21, 2014
Digital innovation in retail, or how retailers can learn to stop worrying and love the disruption
Mark Cameron July 2, 2014
Innovation in sport marketing – understanding the fan experience
Mark Cameron June 26, 2014