Author: Michael Byers

Forget the ratings, MasterChef has won already – revisited
Michael Byers August 4, 2014
Product placement winners – who are they?
Michael Byers July 14, 2014
Holistic measurement for screen content – it’s coming soon!
Michael Byers July 7, 2014
Forget the ratings, MasterChef Australia has won already
Michael Byers May 26, 2014
8 truths for anyone considering branded content on Australian TV
Michael Byers February 13, 2014
Australia a dominant force in product placement: interview with president of PQ Media
Michael Byers April 29, 2013
The value of product placement part 3: leveraging your placement
Michael Byers April 16, 2013
The value of product placement part 2: was anyone paying attention?
Michael Byers April 3, 2013
Getting value from product placement
Michael Byers March 26, 2013
The three keys to branded entertainment
Michael Byers November 8, 2012
Branded entertainment: the 3 key words you must know
Michael Byers August 28, 2012