Author: Patrick D'souza

What happens when we treat customers as friends – or foes
Patrick D'souza June 17, 2016
The API Economy: speed, creativity and saving lives
Patrick D'souza June 1, 2016
Mirror neurons and the science of influence
Patrick D'souza February 11, 2016
Is your brand a generous one?
Patrick D'souza February 1, 2016
Why Woolworths has to think fresh
Patrick D'souza January 22, 2016
All brands need is love
Patrick D'souza February 12, 2015
The way you make me feel- building a better brand and world
Patrick D'souza January 30, 2015
What our conversations on social media in 2014 tell us about Australia’s character
Patrick D'souza December 19, 2014
What Coke has achieved in the last year – besides falling sales
Patrick D'souza July 21, 2014
Obama and Telstra’s backing of the maker movement is a nod to middle-class creators
Patrick D'souza July 3, 2014
What does Dove’s ‘Real Beauty’ really do? Shine a torch into the attic of Unilever
Patrick D'souza June 26, 2014
Louis Vuitton ad placement fail shows that what’s in distress, ultimately, is media
Patrick D'souza June 20, 2014
And then? We need to ask the Government what the Chinese Food Lady did in Dude, Where’s My Car?
Patrick D'souza May 13, 2014
“Duck you Smedley” – autocorrect slips and smartphone loyalty
Patrick D'souza May 7, 2014