Author: Peter Roper

Marketing research and the need for speed: interview with SSI CEO Chris Fanning
Peter Roper February 13, 2017
Telstra marketing jobs impacted in latest round of restructuring
Peter Roper September 29, 2016
Carlos Hidalgo: B2B change management and the danger of ‘shiny new toys’ in marketing tech
Peter Roper May 12, 2016
Buckitdream’s Tim Carroll talks passion data, transitioning to CEO and building a global brand from scratch
Peter Roper April 15, 2016
Philips sheds light on the indoor positioning system hitting Australian retailers soon
Peter Roper April 12, 2016
Interview: Ken Segall on why simplicity doesn’t exist and why people love criticising post-Jobs Apple
Peter Roper February 23, 2016
An accidental marketer: reflections with John Moore
Peter Roper February 18, 2016
Blowing away the cobwebs in the server room: interview with Pure Storage CMO Jonathan Martin
Peter Roper February 16, 2016
The PR pollution clouding climate change discussion
Peter Roper February 15, 2016
Giuseppe Lavazza on the brand’s Australian strategy
Peter Roper February 10, 2016
Alpecin CEO: the road to becoming a global brand is best travelled by bicycle
Peter Roper February 5, 2016
Heineken marketing manager on the brand’s 20-year partnership with Australian Open
Peter Roper February 2, 2016
To erm is human: contradictions in consumer value types
Peter Roper September 28, 2015
The green lantern: Kimberly-Clark’s brand story
Peter Roper September 3, 2015