Author: Roland Irwin

The search marketers’ 10-minute optimisation guide for the holidays
Roland Irwin December 1, 2013
Essentials for a robust paid search bidding strategy
Roland Irwin October 16, 2013
How travel marketers can leverage Facebook advertising
Roland Irwin August 20, 2013
Merging campaign objects in the transition to Google’s enhanced campaigns
Roland Irwin July 11, 2013
Migration to Google’s enhanced campaigns
Roland Irwin June 27, 2013
Preparing for migration to Google’s enhanced campaigns
Roland Irwin June 20, 2013
Why historical Quality Score matters
Roland Irwin May 20, 2013
Search marketer’s guide to improving online quality score
Roland Irwin April 30, 2013