Author: Steve Sammartino

Companies are viruses – forging a career requires great people, not great brands
Steve Sammartino August 30, 2019
The tools and rules of attention – deep strategy in the face of complexity
Steve Sammartino June 21, 2019
Fake products, fake news, fake lives: how the truth will become a brand’s top asset
Steve Sammartino March 28, 2019
Esports as the new frontier of entertainment – early adopter or left behind?
Steve Sammartino February 28, 2019
Too many instructions and unwanted functions – the single-minded proposition
Steve Sammartino October 1, 2018
The great reversal – blockchain putting data and trust back into consumer hands
Steve Sammartino July 9, 2018
New money and true money – what’s a marketer to do when technology and currency collide?
Steve Sammartino April 23, 2018
Think about your customer’s brand, not your own
Steve Sammartino March 16, 2018
Want to provide great service? You might have to break some rules
Steve Sammartino October 31, 2017
The death of isolation, and what it means for generating ideas
Steve Sammartino September 13, 2017
Behavioural changes have nothing to do with generation and everything to do with technology
Steve Sammartino July 5, 2017
The Law of Accelerating Returns: why marketers need to be ready to embrace fantasy
Steve Sammartino May 5, 2017
Extreme versus mainstream marketing: engaging consumers when the middle is melting
Steve Sammartino March 14, 2017
Data use and why today’s loved brands risk becoming tomorrow’s hated ones
Steve Sammartino November 15, 2016