Words: Louisa Poulios

Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast. 

James Stephen “Jimmy” Donaldson, 27,  known for his online persona as MrBeast, has become something of a global phenomenon.  

As the biggest YouTuber in the world right now, his huge online presence has amassed more than 390 million subscribers. He is also the third most followed creator on TikTok with 116 million followers. 

Known for his business and investment efforts, MrBeast’s online entertainment content often features viral challenges and large-scale philanthropic initiatives. 

This partnership marks MrBeast’s first collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line.

JackLink’s X MrBeast

Across North America, the Jack Link’s x MrBeast collaboration will introduce a new line of co-branded meat snack multipacks featuring individual-sized packs of different flavoured beef jerky and meat sticks.

“We are incredibly excited to partner with MrBeast,” Jack Link’s CEO Troy Link says.  

“Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”

Snack ventures 

MrBeast is not new to the snack game. His snack company Feastables offers a line of chocolate bars, while his co-owned brand Lunchly produces snack kits that are marketed as a healthier alternative to Lunchables.

Donaldson also launched MrBeast Burger, a chain of ghost kitchens in North America. However, the venture ended in a lawsuit in which Donaldson sued his partner, Virtual Dining Concepts, with whom he had partnered to produce and deliver MrBeast Burger. 

When it comes to Jack Link’s, he remains optimistic about the partnership. “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” Donaldson says. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”

MrBeast in Australia 

Already familiar with the Australian market, his line of Feastables chocolate bars was launched into Aussie supermarkets Coles and Woolworths in 2023. Alongside the launch, he gave away 10 luxury cars to customers who purchased the chocolate and entered the competition, as part of a brand promotion for Woolworths.  

This new partnership is also set to extend into the APAC region, with the collaboration launching in Australia and New Zealand. Consumers can expect products to reach the shelves in 2026.

Jack Link’s APAC managing director Shannon O’Connell says, “MrBeast has stretched his influence and fanbase right across the APAC region, and as we continue to build and grow Jack Link’s and the meat snacks category from Australia and New Zealand to Japan and Korea, we can’t wait to bring the partnership to life across the APAC region for our retailers and introduce Jack Link’s to a whole new generation of fans.” 

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