Type to search

frank body fires back at 7-Eleven

News

frank body fires back at 7-Eleven

Share

Competition is the core of business. And there have been some famous competitions since the dawn of capitalism; Coke versus Pepsi, Ford versus Chevy, Microsoft versus Apple. Forget about those. There’s a local battle between frank body and 7-Eleven.

The unexpected battle is truly a clash of the titans – at least in the coffee body scrub market, that is.

As you may know, 7-Eleven recently announced that they’d be releasing a new batch of beans – in the form of a body scrub. While I may drink their brew if I’m in a pinch, I admit I’d be somewhat reluctant to scrub their suspect grounds on my body. 

Frank body, though, clearly felt attacked. Why couldn’t 7-Eleven just stay in their lane? You don’t see skincare producers slinging Slurpees, do you?

Like your ex, frank body wanted 7-Eleven to think they weren’t thinking about them – even though they were. Frank body responded on twitter that “Unlike my Robusta beans, I’m not bitter”, and offered to “slurp and scrub” together with 7-Eleven sometime. 

On Instagram, though, they sang a slightly different tune. Apparently, frank body wanted to give 7-Eleven a taste of their medicine.

Meet the Frurpee Scrub: frank body’s reinvention of the iconic (and dubious) Slurpee. Along with the proposed product, frank body also issued a cheeky taunt. 

“Scrubbing and slurping go hand in hand, don’t you think @7elevenaus?”

While I’d be more willing to try out frank body’s Frurpee scrub than 7-Eleven’s scrub, maybe it’s best if both companies stick to what they do best?

Either way – you’ve been warned 7-Eleven.  

Tags:
Collin Vogt

Collin Vogt was a writer and intern at Marketing Magazine.

  • 1

You Might also Like

Leave a Comment

Marketing Mag
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.