B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers’ needs, according to research from Oracle. 

Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences.

The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2B and B2C marketers.