Marketing is pleased to announce the release of The Trust Issue, our June/July 2018 print edition.

It is reaching subscribers around the country and is available on newsstands now. Purchase your copy here »

Exploring the significance of privacy, transparency and trust in the industry from variety of points of view, we:

… find out how much is too much when it comes to data use in marketing »

… explore Marc Pritchard’s questions of transparency and how the industry is responding »

… examine why trust in brands and institutions is declining and how to turn the tides »

… explain how to navigate usefulness and privacy to optimise customer experience with chatbots.

… learn David Morrison’s thoughts on culture and the difference between leadership and management.

… speak to a professional on the cutting edge of influence about dissecting and specialising in a rapidly evolving marketing movement »

… speak to LinkedIn’s director of marketing about running solid content marketing and lead-generation campaigns on the platform »

… take a look at the five principles for marketers to live by for trust and prosperity »

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To purchase a copy of The Trust Issue, or a subscription to Marketing magazine, visit the online shop »

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Image credit: Pinnochios by Elvan74 – 123RF.com