Saatchi & Saatchi X worldwide CEO, Andy Murray, has appointed Barney Hylton to the newly created role of regional CEO, Asia-Pacific.

Previously regional business director across 11 Asian markets at OgilvyAction in Tokyo, he has nearly 10 years’ experience in the Asia-Pacific region. He will report directly to Murray and be part of the Saatchi & Saatchi X Global Leadership Team.

“Acquiring a retail expert with the ability to further drive scale and growth is important for us. Barney is an entrepreneurial talent with experience in through-the-line integrated solutions for clients – that’s critical as point-of-sale decision making is surging,” explains Murray.

“I’m excited to join Andy’s team at Saatchi & Saatchi X because they are distinct. The depth of experience forged over a decade in the US and EU is unparalleled and knowledge of shopper insights and engagement solutions make Saatchi & Saatchi X a critical partner to leaders in retailing and FMCG sectors,” says Hylton.