Share
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints.
These high expectations span all industries. Customers now expect the same digital excellence from banks and utility providers as they do from Netflix, Uber or Google.
Marketers recognise the critical importance of experience and CEOs are driving for differentiation and excellence like never before.
Delivering standout digital experiences (DX) requires strategy, cutting-edge technology, compelling content, data-driven insights and seamless collaboration. AI, optimisation and creativity add to the challenge.
Brands need a clear vision for digital experience – and they need it now.
Bringing a digital vision into focus
A digital vision is essential for lasting impact. It transforms organisations by aligning departments, driving creativity, innovation and efficiency. However, transformation is challenging. It requires breaking down silos, fostering open communication and ensuring every team understands and supports the new approach.
Data-driven insights and content can be brought together to build, sustain and reinforce a culture of creativity. A data-driven approach identifies trends as well as customer interests and needs, highlights opportunities for inventive content and measures the impact of creative efforts.
This transformative and complimentary approach works best when data is accessible, understandable and actionable. Enhancing data literacy throughout the brand and encouraging the use of data storytelling techniques can both build and sustain a data-driven culture. By integrating data with creative processes, organisations can foster a culture of digital transformation where creativity thrives – leading to more effective and impactful digital experiences.
Centring innovation and data-driven decisions in a digital vision unlocks incredible possibilities with cutting-edge technology. Tools like predictive analytics and AI can enhance user experience, customer support, functionality and conversions. Product development roadmaps, cybersecurity and technical integration of digital products are crucial and are part of a broader strategic framework, ensuring effective resource allocation and clear return on investment.
To explore what it takes to build a winning digital experience today, we engaged with over 600 marketers across three continents and multiple industries. We dug deep into their strategies, priorities, and challenges for the year ahead. The result? DX Vision 24.
Introducing DX Vision 24
This isn’t just another report – it’s a playbook for marketers, crafted by marketers, designed to help you transform your digital experience strategy.
What’s inside?
DX Vision 24 is packed with insights you can put into action:
- The 15 drivers of DX: Discover the 15 key drivers that shape a winning digital experience, from strategic planning and tech stack design to the power of personalisation, AI and optimisation.
- Gap analysis: Understand where brands stand today versus where they need to be. We’ll help you pinpoint the gaps and identify opportunities to outpace the competition.
- Industry insights: Dive into our analysis across five key industries – manufacturing, technology, retail, travel and hospitality, and financial services.
- Priority mapping: See where top marketers are focusing their investments in the next 12 months and learn how to align your resources to keep pace.
- Future-proofing your DX: Get insights on how to future-proof your digital strategy for long-term success, with practical steps to build and deliver on a winning vision.
Ready to elevate your digital experience?
Register today for early access to DX Vision 24, and take the first step toward a smarter, more connected digital future for your brand.