Brand Behaviour episode 5: Gali Arnon (Fiverr)
On episode 5 of Brand Behaviour we speak to Gali Arnon, the chief marketing officer at Fiverr, about being at the forefront of the changing nature of work.
Fiverr is a global marketplace that connects businesses with freelance services. The editor of Marketing, Jazz Giuliani, along with resident brand expert Associate Professor Karl Treacher, speak with Gali about the ways in which work has fundamentally changed and how companies like Fiverr assist brands making the shift towards remote collaboration and freelance opportunities.
Gali talks about supporting businesses and marketing teams around the world who are working harder than ever but facing shrinking budgets and the pressure for rapid innovation.
Having recently launched Fiverr’s new brand evolution, Gali talks about why her team chose to rebrand in the midsts of a global pandemic and why it was the ideal time to communicate its worldview. Karl considers the rebranding opportunities that can exist during a disruption in relation to brand loyalty.
Gali also talks about the power of content and resource hubs for helping businesses to connect and inspire one another during times of difficulty.
Watch the whole interview here.