Just a few weeks ago the world’s number one email marketing and automation platform Intuit Mailchimp landed in sunny Sydney to premiere its world-class conference FROM: HERE, TO: THERE to Australian marketers. Marketing Mag attended, ...
Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. Appointments TAG appoints Ben Desailly as martech and data advisor 2 ...
The visual representation of unsuccessful, fast fashion digital marketing would rival the size of fast fashion landfill. We’ve seen the ‘Who made your clothes’ campaign. My question to clients is ‘Who made your paid ads?’ ...
While watching TV in my hotel room on a recent trip to Melbourne, I was quite taken with Apple’s new privacy-focused ad. You may have seen it – the one with winged surveillance cameras that ...
Have you ever wondered if you’re being remunerated fairly per your real market value? Employment Hero, the global employment authority and leading HR, payroll and recruitment SaaS solution designed for Australian businesses has just launched ...
The word ‘partnership’ gets thrown around freely by marketing agencies these days. However, performance marketing agencies have traditionally operated on a retainer-based fee structure. Regardless of how well (or poorly) a client’s business performed, the ...
In this first edition, Marketing will keep you updated with all of the movements within the industry in July 2024. Appointments DDB Sydney appoints Matt Chandler as chief creative officer 19 July: Chandler joined the ...
With the Paris 2024 Olympic Games commencing this week, brands are presented with a unique opportunity to experiment, showcase and support their home countries, teams and athletes with exciting product launches and campaigns. Marketing Mag ...
MINI has just entered into an exciting new partnership with celebrated interior design expert and media personality Neale Whitaker for its design-centric ‘Next Generation’ range. Marketing Mag sat down with MINI head of ANZ marketing Nikesh ...
Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...
