Rethink praise – how Avon empowers Brazil’s women without the clichés
Avon saw a problem: 80% of the compliments directed at girls were based on how they look, while boys were praised for....
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Marketing mag
The evolution of SMS – how brands will be using RCS in 2020
RCS – an evolution of SMS equipped with rich media formats – is due to hit consumer markets very soon. Are you ....
Head to head: is personalisation killing brands? Adam Ferrier and Stewart Gurney face off
Is personalisation really holding brands back, or is it opening a new age of marketing? Industry thought leaders Adam....
After attention comes memory: the best campaigns last until the point of purchase
If grabbing consumers’ attention is the first step in the quest for brand growth, memory encoding is the second. Of....
The Real Media Collective’s top five campaigns by ROI – no channel left behind
Which retailers and brands are k....
Want to engage Millennials and Gen Z? Press play on melding cultures, politics and emotion
The streaming generation – Millennials and Gen Z – wants your brand to promote progressive values and understand ....
Uber in the air: flying taxi trials may lead to passenger service by 2023
Can you picture the Australian consumer adopting autonomous aerial drones as a primary mode of transport? There are s....
Aldi enters China with smaller format store design and focus on convenience
German food retailer ALDI has entered the Chinese market for the first time, opening two prototype stores in Shanghai....