Telling their stories: let your customers break barriers for you
If you look after your customers and put them at the heart of your storytelling engine, the rest will look after itse....
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Marketing mag
To Cannes or not to Cannes?
Ben Plomion's not got going to Cannes Lions this year. Here's why.
Cannes Lions is now in full swing, whi....
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn't sure marketers are getting influencer marketing right, and has eight ways to implement a strong amba....
Infographic: AI to deliver $1.1 trillion boost to CRM activity revenue by end of 2021
The boost in global business revenue from AI associated with CRM activities is expected to be $1.1 trillion by the en....
Design thinking: solving complex problems is about to become child’s play
Katja Forbes says school curriculums need to change to suit today's climate and prepare children for the jobs of the ....
Steve Sammartino on how to hack your way through the technology revolution
In this interview, author and Marketing Mag columnist Steve Sammartino drops by the office to talk about his new book....
The quest for the Holy Grail – a 360-degree view of the customer
Marketers are battling to get a single view of the customer, to better understand the customer journey and how to be ....
Survival of the real brands: New York Times global COO on winners and losers in the digital revoluti
Dr James Slezak tells the story of how the New York Times has thrived and other brands have suffered in th....
