Author: Marketing Mag
Author: Marketing Mag
By Liz Croughan For two decades, social platforms have been building the most successful attention-capture machines in the history of media. This March, 12 jurors in Los Angeles decided those machines had crossed a line. ...
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
Marcus Evans, the global business intelligence and events company with four decades of experience producing premium executive forums, has announced the CMO Summit 2026. Now in its 19th edition, the summit is scheduled for 22-23 ...
By Jacqueline Burns Artificial intelligence has dramatically lowered the cost of producing content. It has not lowered the importance of judgement, emotional intelligence, strategic thinking, editorial discipline or numerous other soft skills particular to ...
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...
By Isla Haddad Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an event rarely gets the same ...
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...
By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value. Over three ...
By Jessica Baider For years, the creator economy has revolved around influence. But influence, as we once understood it, no longer tells the full story. We’ve moved from a world where creators were measured primarily ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t ...
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
