Marketers will turn to AI in 2019 in the face of digital skills shortages
Nearly half of all marketing leaders are struggling with data personnel, yet the industry still holds some AI sceptic....
Authorization
Author description
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
Marketing mag
Circular dreams – in the pursuit of comparative consumption
We’ve made the complex and expensive dreams of yesteryear into today’s everyday realities. The dreams of tomorrow....
Gen Z – marketing to an evolving generation
They're going to comprise 32% of the global population next year and 40% of all consumers within the next two years, ....
From fantastic to frustration – Pip Stocks breaks down relevance in the digital age
When brands go from fantastic to frustration, how should your brand keep up? In her Christmas article that is explicitly n....
Facebook ads not packing the same punch? How to identify and combat ad fatigue
Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performan....
My open and click-through rates have gone down – what should I do?
By making certain adjustments, it's easy to get whatever open and click-through rates you like, but that won't necess....
Online video will take over like never before
Online video is an essential part of the digital marketer's mix, and it's about to get bigger, ac....
Choosing a narrative – solidifying an evolving brand identity
The best brands are a collective of thoughts, feelings and concepts in the public imagination, says bran....