Smart returns – the next data goldmine for ecommerce marketers
For ecommerce marketers, Rachel Caton believes that there is a lot of valuable data and behavioural insights to be ga....
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Marketing mag
Creating a data plan for a new normal
Data is a valuable asset – if you are turning it into actionable insights. The team from Audience Group wr....
BERT – Translation tool or small business SEO and marketing game-changer
Ofer Tirosh takes an in-depth look at the implementation of BERT and what it means for small businesses and SEO exper....
Why brand identity matters more than ever in a recession
In the battle between freemium and free trial, there’s one clear winner
The subscription service economy is on the rise and there is one key question that brands and marketers need to consi....
Don’t just build the best product, build the best customer experience
DJ Dikic outlines how brands can become category leaders in customer experience,....
Putting the ‘I’ back in experience in a post-pandemic world
Delivering personalised digital experiences has gone from being an added bonus to an urgent necessity for brands. Bro....
How to be brave without breaking your brand
In an unstable market, there is a lot of pressure on brands to adapt and differentiate – and do it quickly. Ashling....
