How affiliate marketing can help advertisers get clear on their campaign goals
Working with influencers to promote your brand should be a simple proposition: influencers are keen to promote great produ....
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Marketing mag
Three things that will shape digital marketing in 2022
2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end s....
The ‘conscious’ commerce trend and the rise of the ethically-minded
With the rise of the eco and ethically-mindful generation, consumers are scrutinising retailers more than ever before....
Video (content) killed the radio star and it’s not going anywhere in 2022: Here’s why
Over the past few years, video has become the breakout star of the marketing world. Buoyed by the growth of short-form vid....
What’s in store for digital advertising in 2022?
To say the digital advertising landscape has changed over the last year is an understatement. As more players make mo....
Will ‘metaverse marketing’ be the next big thing?
Is the newly launched ‘metaverse’ here for the long term? Georgia Brammer considers if we will all become part of Mark....
Data privacy – the dos and don’ts of collecting customer data
For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, ....
Top skills that marketers will need in 2022
Over the last 12 months, senior marketing leaders and their teams have faced many new challenges. Amid budget constra....
