How partnerships are generating digital dividends for online retailers
Partnerships can be a creative, affordable and trackable way to acquire new customers across channels. Adam Furness outlin....
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Marketing mag
How to build infrastructure that supports data connectivity and collaboration
You need data to build a truly great customer experience, but managing data within an....
Practical tips for beating ad fraud
If ad fraud is so easy and lucrative for criminals, what can advertisers do about it? Tom Evans and James McDonald sh....
Does improving customer engagement through loyalty programs, boost revenue? And if so, by what margi
Did you know that 84 percent of customers say they are likely to buy products from a retailer that has a loyalty program? Or ....
Case study: how investigation and analysis delivered an experiential first for Mitsubishi Motors
This case study explores how Mitsubishi Motors partnered with CarsGuide Labs and Wavemaker to create an online experiential r....
Ways to improve customer journey with 3D and AR
From fashion to pharmaceuticals, Augmented Reality (AR) is changing the way people shop, becoming a key element of th....
Top 10 tips for driving email deliverability
Marketers spend a lot of time and energy planning email marketing campaigns that might never get received. Guy Hanson....
Rethinking the fundamentals of remote and physical workplaces
Post-pandemic, businesses and employees alike are questioning the future of work and still coming to....
