Author: Marketing Mag
Author: Marketing Mag
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Jacqueline Burns One of the most significant shifts in modern marketing and communications is that design is no longer confined to creative or marketing teams. Canva, Adobe Express and generative AI have fundamentally changed ...
By Isla Haddad Trade shows can take up a big chunk of your marketing budget, not to mention your time and energy. For many businesses, the content side of an event rarely gets the same ...
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...
By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value. Over three ...
By Jessica Baider For years, the creator economy has revolved around influence. But influence, as we once understood it, no longer tells the full story. We’ve moved from a world where creators were measured primarily ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t ...
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
By Phoebe Saintilan-Stocks For a long time, the traditional model for media companies was simple: capture attention, convert it, build an audience, package the content and sell the ads. But over the past 12 months, ...
By Prithi Dey It’s been nearly seven years since I started my podcast journey at Spotify and I can honestly say that 2026 feels like the era of video disruption. I say disruption in a ...
By Vikki Maver AI-generated copy and content is getting convincing. Too convincing. Emotive words and phrases? Tick. Balanced and methodical sentence structures? Tick. Catchy headlines and CTAs? Tick… and tick. So I don’t blame the ...
By Martin Harkin Marketing teams are facing more uncertainty and pressure than ever before. They are contemplating how in the world to balance exploding content demand with higher performance reporting, constant brand and reputational risk, ...
Kate Rourke Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being ...
