Tag: content marketing
Tag: content marketing
By Matt Jones The first casualty of the AI revolution is certainty, not jobs. A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d ...
By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Saskia Veronique Gen Z is an inclusive generation and so it’s no wonder they can smell performative marketing a mile off. When it comes to representing people with disabilities, 49 percent of Australians can’t ...
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Jacqueline Burns The internet is becoming a pressure cooker. Between 2022 and 2024, the number of AI-generated web pages increased 80-fold. That explosive growth appears to have moderated, with the proportion of online ...
By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Paul North Every marketer has experienced some version of this meeting. A short-form video is ready to go live. Someone in the room loves the hook, someone else thinks the message takes too long ...
Kate Rourke Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being ...
By Ash Dharan A few weeks ago, I found myself trying to solve a very first-world problem. I needed a stylish espresso machine that could fit into a narrow kitchen nook, required minimal daily maintenance ...
By Adrian Randall Organisations are rolling out AI like a red carpet, but many leaders are still waiting for the productivity lift they expected. Plenty of Australian organisations have rushed to embed AI into their ...
By Jamie Cairns The rules of retail are being rewritten. For decades, brands competed on the strength of their marketing, the power of their logos and the loyalty they could cultivate through awareness campaigns. But ...
By Ashton Tuckerman There’s a particular kind of conference fatigue that sets in around the second afternoon. You’ve heard enough about ‘authentic storytelling’ to last a decade. The slides are beautiful, the case studies are ...
