Content Marketing
Content Marketing
By Professor Rocky Scopelliti For most of advertising history, marketers have tried to understand audiences indirectly. They used demographics, surveys, behavioural segments, purchase histories and, more recently, digital traces. AI is now changing that relationship. ...
By Sabri Suby Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds dominated by the accounts they actively ...
By Raine Gaisford Buyers lean on AI-generated answers more and more these days, but when a business realises it’s not featuring in those results, the instinct is almost always to go and ‘fix’ the website. ...
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or ...
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best ...
By Michael Gerardis Marketers have never had more ways to prove their content is ‘working’. Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more ...
In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated Marketing Director at Live Nation ...
By Matt Jones The first casualty of the AI revolution is certainty, not jobs. A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d ...
By Sharon Williams OAM The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It ...
By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the ...
Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked. Presented by Content Marketing Mag and Niche Media, this monthly series will feature a conversation with a prominent person from ...
