Content Marketing
Content Marketing
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or ...
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best ...
By Michael Gerardis Marketers have never had more ways to prove their content is ‘working’. Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more ...
In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated Marketing Director at Live Nation ...
By Matt Jones The first casualty of the AI revolution is certainty, not jobs. A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d ...
By Sharon Williams OAM The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It ...
By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the ...
Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked. Presented by Content Marketing Mag and Niche Media, this monthly series will feature a conversation with a prominent person from ...
By Jeff Purser I’ve been thinking about film producers lately. Everyone assumes they make movies. I’m not sure they do. I reckon they manufacture attention. Long before the cameras roll, the best producers aren’t obsessing ...
By Jacqueline Burns Fake news. It remains one of the most discussed and contested topics in modern media and public discourse. The problem, however, is that the phrase itself has become politically contaminated and culturally ...
By Lucinda Starr What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t ...
