Content Marketing
Content Marketing
By Dr Anna Harrison Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends. This represents a more than 95 percent failure ...
By Michelle Rowling I have never actually marketed a product. I’d even go as far to say I’ve never marketed something you can physically hold – because I am a proud experience marketer. I’ve marketed ...
By Dr. Anna Harrison “And when everyone is super…no one will be.” Turns out old mate Syndrome from The Incredibles may as well have been talking about the state of content creation today. You know ...
By Caroline Voaden Once upon a time, reputation crises were carefully managed through press releases and official spokespeople. Now they unfold at lightning speed across algorithms, comment sections and emergency podcast episodes – often with ...
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
By Loughlan Dalton de Burgh Here’s a truth that might sting a bit: Gen Z understands marketing better than almost every brand trying to sell to them. I see it from both sides both as ...
By Zoe Goodhardt If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but ...
By Lara Varrica In marketing circles, content is often framed as a B2C powerhouse. It’s seen as the driver of engagement, storytelling and the be-all and end-all of performance marketing. But, in the B2B space, ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Michael Orr Like many people, my first reaction to AI was a mix of curiosity and concern. I wondered what it would mean for designers, videographers, influencers, developers and every creative role that keeps ...
By Scott Guthrie Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas. Research from Keller Advisory provides key factors ...
By Josh Smith A bias is like a shortcut. It allows us to make preferential decisions based on lived experience. This isn’t just a nifty trick, it’s imperative to our survival. Without biases, the sheer ...
By Ginger Kidd This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test. Over the past ...
