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Tag: gen z

Tag: gen z

Featured, Technology & Data
Gen Z embrace GenAI but have concerns regarding career prospects
  • Liam Heitmann-Ryce-LeMercier
  • access_timeMay 28, 2025
  • remove_red_eye22713 Views
Featured, Social & Digital
The Gen Z playbook: Marketing to Australia’s most resilient generation
Marketing Mag April 16, 2025

Connect by Live Nation recently carried out Love Song, an annual study that examined the way Gen Z and the youth of today engage with and experience live music. For marketers, the learnings from Love ...

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Featured, News
Gen Z spending more money this holiday season despite rising cost of living
Benay Ozdemir November 15, 2022

A recent survey has found that Gen Z will be the group driving sales this year unlike previous years where families usually account for most of the spending. Despite rising costs, new research from BlackHawk ...

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Featured, News
Bonds goes bold with new campaign targeted at Gen Z
Benay Ozdemir October 25, 2022

The undie giant has launched a new range through creative agency Special highlighting bold and eccentric vibes to match Gen Z.  The campaign is called Icons, led by a dynamic film bringing in Y2K vibes ...

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