Author: Liam Heitmann-Ryce-LeMercier
Independent out-of-home (OOH) Gawk Outdoor, founded in 2018 by brothers Luke and James Course, made AFR’s Fast Starters List in 2022. After eight years of growth with oOh!media, the Course brothers are going solo. Having emerged as an established powerhouse in independent regional advertising, with campaigns that rival the reach and engagement of metropolitan audiences, […]
Rumours that Apple could be releasing their first foldable iPhone in 2026 represent more than just a novel way to create and consume digital content – it could reshape the way we shop online. The iPhone has been a game-changer since it first launched in 2007, putting the power of internet browsing in your pocket […]
As AI floods corporate comms, Aussie B2B marketers still trust their professional networks more than anything else. New research from LinkedIn finds B2B professionals are wary of the flood of AI-generated content when evaluating brands, opting instead to vet organisations within their own professional networks. With Millennials and Gen Z comprising 71 percent of B2B […]
Founded by PR expert and lifelong food-lover Pallavi Mathur, Crumb Wire offers Aussie cooks and food culture insiders a healthy dose of fresh food news, all while keeping it accessible for every budding cook and professional chef. Crumb Wire, at every level, is a welcoming hub for all food-lovers keen to learn more about the […]
The startup has emerged from stealth to reach a wider audience with a $3.8m seed fund, led by venture studio New+Improved. The small company has already secured business across Australia, New Zealand and the United States. Founded this year and headquartered between Auckland and Melbourne, Aether is an AI-powered enterprise marketing platform that transforms how […]
OzTAM, the Australian firm providing data-driven insights into television audience figures, is now reporting on how Aussies consume video across all demographics and platforms. Covering the first quarter of 2025 (January-March), the inaugural Streamscape report offers a holistic, independent view of the screen-consumption landscape for Australian audiences. As Australia’s official source of television audience metrics, […]
Australia-based design and tech juggernaut Canva – valued at $49 billion – outlines its plans to acquire data-gathering platform MagicBrief. In an announcement from the Cannes Lions International Festival of Creativity, Australian design and technology company Canva has taken another step forward in powering the holistic marketing lifecycle with its planned acquisition of Australian data-insights […]
Results from one of Australia’s biggest marketing surveys broadcast a challenging media landscape for Aussie marketers, with projected lags in strategy, implementation of new tech and AI fluency. The 2025 Digital, Marketing & eComm in Focus Report has revealed significant trends in digital marketing and eCommerce across a range of Australian brands – and not […]
The media account of Aussie telecomms provider Optus has made the move to tech-powered creative organisation Accenture Song, after 10 years with industry partner UM Australia. Droga5, the creatives-driven agency of media organisation Accenture Song, has won the highly sought-after Optus media account, in the process casting aside the telecommunications provider’s former partners UM Australia, […]
Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study launched by Melbourne-based research body The Insight Centre has found many young Australians, aged 14 to 27, reserve a heightened degree of apprehension toward […]
The digital age of media and online publishing was once poised as the death knell for print publications, but a new study from Melbourne-based market research body Roy Morgan proves Aussies are still committed to newspapers and magazines. Covering the 12 months leading up to March 2025, this year’s Roy Morgan Australian Readership report has […]
