By Sangeeta Mudnal Marketers within the ecommerce space face pressure to generate more content than ever across product pages, social, email and search. Yet many teams still rely on slow, manual workflows that limit scale ...
By Dr Anna Harrison Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends. This represents a more than 95 percent failure ...
By Dr. Anna Harrison “And when everyone is super…no one will be.” Turns out old mate Syndrome from The Incredibles may as well have been talking about the state of content creation today. You know ...