Tag: influencer marketing
Tag: influencer marketing
By Ryan Ferguson and Kara Manatt Australian brands are embracing the creator economy, with influencer-led marketing spend rising by 13 percent to hit approximately $800 million in 2025. Once considered a fringe, niche activity, influencer ...
Following its acquisition of US-based influencer marketing platform Influential last year, Publicis Groupe is now expanding the agency’s operations into Australia. Influential brokers contracts between advertisers and online influencers, and its presence in the country ...
By Tina Provis In today’s hyper-connected world, you’re only one social media post away from being cancelled. Just as social media has the power to amplify your brand onto the global stage, it has also ...
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send ...
Show of hands: how many of you have engaged an influencer without giving a second thought to intellectual property (IP)? When it comes to the law, there’s no such thing as a grey area. Regardless ...
Olive oil. Open the pantry door in just about any Australian kitchen and you’re almost guaranteed to find at least one bottle on the shelf – from classic extra-virgin to more creative offerings such as ...
