Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the industry through transforming automated tasks, ...
There is no doubt that the Australian advertising and marketing landscape is under pressure, facing challenges like intense brand competition, low ROI on ad investments, decreasing ad spend and a highly fragmented audience. According to ...
In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating value to engage customers and secure sales. ...
While our industry now tends to move at a pace none of us could have ever imagined, I’m grateful to have had the opportunity to spend the past 20-odd years preparing for the complexity of ...
Artificial Intelligence (AI), and particularly generative AI (GenAI), is exciting brands around the world with new business opportunities as well as time and cost savings that the technology promises. In a recent 2024 analysis article ...
With Australians overwhelmingly feeling the pinch of inflation and interest rate hikes, it’s no surprise that people are changing their shopping habits. Circana research reveals about 45 percent of consumers are sacrificing their favourite brands ...
While watching TV in my hotel room on a recent trip to Melbourne, I was quite taken with Apple’s new privacy-focused ad. You may have seen it – the one with winged surveillance cameras that ...
AI isn’t new. But it does feel like it’s a new frontier in marketing – full of promise, potential, and a fair share of unpredictability. The AI marketing landscape is evolving at an exponential pace. Right now, ...
Connected TV (CTV) is transforming how audiences consume television and video content – offering a personalised, on-demand experience that traditional TV simply cannot match. But there’s much more to CTV than an enhanced viewing experience, with ...
