Author: marketingmag
Building a strong community is an essential part of any industry – including the world of architecture and design. It establishes a sense of identity and cements meaningful relationships that can shape the careers of emerging talent in the built environment. What is community? Is it inclusion? Respect? Or is it confirmation that you are […]
True loyalty is not a points program or a rewards card. These are tactics that bring brands and customers closer together. But genuine loyalty is an outcome. It’s a goal that can only be achieved by carefully nurturing every relationship you have. That’s why the true objective of any marketer is: to establish an emotional […]
Mobile content consumption is on the rise, and online video is a big part of this, driven by the propagation of smarter mobile devices, Wi-Fi, as well as faster and more affordable 3G data plans. Morgan Stanley found that video already accounts for 69% of mobile data traffic globally. According to analyst firm Telsyte, nearly […]
As a marketer your aim is to engage, inform and entice customers to buy your product or service and become brand advocates. One thing you don’t want to do is to annoy them. There are many common mistakes companies make that will lead to customers switching off, or even worse, telling friends and family negative […]
This is part two of a two-part article. Read part one here. According to the theory of mediatisation, which argues political and social discourse are shaped by mass media, the narrative shift from disaster to regeneration almost certainly will need to begin with the media. [quote style=’1′ cite=”]In normal situations brands wouldn’t usually be advised […]
