True loyalty is not a points program or a rewards card. These are tactics that bring brands and customers closer together. But genuine loyalty is an outcome. It’s a goal that can only be achieved ...
Mobile content consumption is on the rise, and online video is a big part of this, driven by the propagation of smarter mobile devices, Wi-Fi, as well as faster and more affordable 3G data plans. ...
As a marketer your aim is to engage, inform and entice customers to buy your product or service and become brand advocates. One thing you don’t want to do is to annoy them. There are ...
This is part two of a two-part article. Read part one here. According to the theory of mediatisation, which argues political and social discourse are shaped by mass media, the narrative shift from disaster to ...
