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Tag: content

Tag: content

Digital Playground, Featured, News, Technology & Data
Treat content like a product and test before launch – here’s how
  • Marketing Mag
  • access_timeMay 28, 2026
  • remove_red_eye122 Views
Joyce Wang, Event Director for ATxSG (Asia Tech x Singapore) at Informa
Change Makers, Featured, News, Technology & Data
Reframing B2B events as business impact platforms
Marketing Mag May 27, 2026

By Joyce Wang Expectations around business events are evolving. Yet one source of truth prevails in 2026: in-person engagement remains a central focus for organisations looking to build influence and drive business value.  Over three ...

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content marketing
Content Marketing, Digital Playground, Featured, News, Technology & Data
Stop creating content – start designing decisions
Marketing Mag February 24, 2026

By Dr Anna Harrison Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends.  This represents a more than 95 percent failure ...

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Change Makers, Content Marketing, Featured, News, Technology & Data
Content is no longer for ranking, it’s for being remembered
Marketing Mag February 12, 2026

By Dr. Anna Harrison “And when everyone is super…no one will be.” Turns out old mate Syndrome from The Incredibles may as well have been talking about the state of content creation today. You know ...

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