Featured
Featured
Content Marketing Mag has teamed up with Marcus Evans to become the official media partner for the 20th edition of the CMO Summit 2027. The event will take place on 24-25 February 2027 at the ...
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or ...
Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. Customer research had identified ...
By Dr Ken Hudson A few years ago, we were very fortunate to knock down the old, decaying place that we had purchased 30 years ago and build a new home. We employed a young ...
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best ...
By Michael Gerardis Marketers have never had more ways to prove their content is ‘working’. Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more ...
By Chantel Brayley For 18 years I introduced myself as somebody from somewhere. The work was always credited and I was never sitting in a corner feeling unseen about it. Being the marketing lead at ...
By Caroline Voaden I have learned over the years that your initial response can define your crisis. Last Monday, hours after Victoria Police confirmed it was investigating an alleged sexual assault following an incident at ...
By Kyle Traynor Podcasting is the easiest form of content to start and the hardest one to succeed at. Truthfully, if you want to start a podcast, you can be recording inside a week. The ...
In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated Marketing Director at Live Nation ...
By Matt Jones The first casualty of the AI revolution is certainty, not jobs. A year ago, if someone published a thoughtful article or a beautifully written LinkedIn post, our default assumption was that they’d ...
By Sharon Williams OAM The recent leadership transition from Jacinta Allan to Ben Carroll in Victoria attracted plenty of political commentary, but there’s another lesson worth paying attention to for media and marketing professionals. It ...
