Featured
Featured
By Cassie Gilbert Think about how you make big decisions in real life. Before booking a trip, buying new tech or trying a spot in town, what’s the first thing most of us do? We ...
By Debbie Hatumale-Uy For most of my career, success in content was measured by the size of the crowd. At McDonald’s, I worked in social media when follower counts were the scoreboard, and at Canon ...
By Professor Rocky Scopelliti For most of advertising history, marketers have tried to understand audiences indirectly. They used demographics, surveys, behavioural segments, purchase histories and, more recently, digital traces. AI is now changing that relationship. ...
By Sabri Suby Australia’s proposed social media algorithm opt-out has already sparked plenty of speculation about what happens if users start switching off personalised recommendations and returning to feeds dominated by the accounts they actively ...
By Raine Gaisford Buyers lean on AI-generated answers more and more these days, but when a business realises it’s not featuring in those results, the instinct is almost always to go and ‘fix’ the website. ...
Content Marketing Mag has teamed up with Marcus Evans to become the official media partner for the 20th edition of the CMO Summit 2027. The event will take place on 24-25 February 2027 at the ...
By Joel Thomson AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical documentation or ...
Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and digital customer experience. Customer research had identified ...
By Dr Ken Hudson A few years ago, we were very fortunate to knock down the old, decaying place that we had purchased 30 years ago and build a new home. We employed a young ...
By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live. Now comes the best ...
By Michael Gerardis Marketers have never had more ways to prove their content is ‘working’. Views, impressions, clicks, likes, shares and engagement rates can all tell us whether we’ve captured attention. But there’s a more ...
By Chantel Brayley For 18 years I introduced myself as somebody from somewhere. The work was always credited and I was never sitting in a corner feeling unseen about it. Being the marketing lead at ...
