The Formula 1® Australian Grand Prix has just launched its new Expect Nothing Less campaign for 2025. Independent agency Bullfrog has revitalised the brand for the upcoming F1 season with a new brand strategy, brand ...
As artificial intelligence (AI) revolutionises the marketing landscape, its adoption is soaring. With 60 percent of marketers already harnessing AI in their operations, it’s clear that those who sit on the sidelines risk being left ...
The digital landscape is evolving at lightning speed and customer expectations are soaring. Users want seamless, fast, relevant, and interconnected interactions on websites, apps and other digital touchpoints. These high expectations span all industries. Customers ...
South by Southwest (SXSW) returns to Sydney on 14-20 October for the second consecutive year. Marketing sat down with SXSW head of marketing Samantha Saunders to discuss what’s in store for this year’s event, why ...
Marketing will keep you updated with all of the movements within the industry in September 2024. This article will continually update throughout the month. Appointments Venetian Media Group announces two key leadership appointments 5 September: ...
Stepping back into the office after maternity leave felt like entering a whirlwind. The marketing landscape had shifted dramatically, and I found myself scrambling to catch up. Suddenly, I wasn’t just a marketing professional – I ...
When it comes to representing people with disabilities, the barriers aren’t what you think they are. Brands are eager to be inclusive and want to showcase representation across their channels. They understand why inclusion matters, ...
Rebranding is a lot like marriage. It’s a big decision and you hope you land with the right ‘one’. Anyone familiar with the work of brand and marketing guru Mark Ritson will know that rebranding ...
In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in? It’s no secret that the world of marketing is fast-paced, constantly changing and evolving, ...
For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most strategic and impactful growth levers. The growing list of responsibilities and ...
Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees. TikTok, with its focus on authenticity ...
Australia is a foodie nation. Across the country, tens of thousands of exceptional venues jostle for the attention, loyalty and Instagram validation of millions of diners. These venues are the fabric of high streets, communities ...
In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have long been the go-to tools for businesses seeking to understand what ...
