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By Veronika Birnkammer Consumers no longer experience brands in a straight line. They move from social media to websites, mobile apps, in-store screens and loyalty platforms without thinking twice, and they expect every interaction to ...
For marketers managing distributed networks, the juggle between central control and local relevance is constant. The latest case study from Taguchi and VetXtend offers a clear example of how to resolve that challenge at scale. When ...
As marketing budgets face unprecedented scrutiny and AI promises turn into implementation headaches, Australian marketing leaders need more than another thought leadership panel. They need evidence. The gap between what marketing academics know and what ...
In an era when transparency and performance are non-negotiable, agencies and brands are turning to unified curation layers to regain control of programmatic economics and unlock new value from premium supply. For years, programmatic advertising ...
The highly anticipated CMO Summit 2026 is set to take place on 26-28 February 2026, bringing together top marketing executives and thought leaders from around the globe. The event is organised by Marcus Evans, a ...
As part of a strategic initiative to enhance customer engagement and drive brand loyalty, leading Australian franchise Sushi Sushi partnered with Taguchi, a multi-channel marketing and distributed customer engagement platform, to launch a data-driven, CRM-enabled ...
Growing your marketing output doesn’t necessarily mean growing your team. Especially for multi-location businesses such as franchises, retail chains, hospitality groups or service agencies. That’s where smart distribution platforms come into play. Technology is helping ...
Rocket Agency has confirmed its position at the forefront of digital trends by unveiling new research into how brands can rank inside ChatGPT, an emerging battleground for customer visibility. Over the past 12 months, Rocket’s ...
As one of Australia’s leading wellbeing brands and largest day spa network, endota has 110 locations across Australia, New Zealand and Thailand, where it delivers more than 870,000 treatments annually, backed by a workforce of ...
Media and corporate marketing company Marcus Evans has announced that its CMO ANZ Summit 2025 is set to take place from 28 to 29 July 2025 at The Star Gold Coast, Broadbeach, Queensland. This invitation-only ...
Domino’s Pizza Enterprises, operating in 12 global markets, faced a significant challenge in enhancing its customer relationship management (CRM). The company needed a solution that could deliver sophisticated marketing results on both national and local ...
