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How VetXtend solves the local marketing scale conundrum
April 16, 2026
For marketers managing distributed networks, the juggle between central control and local relevance is constant. The latest case study from Taguchi and VetXtend offers a clear example of how to resolve that challenge at scale. When ...
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Why Australian CMOs are turning to academia for marketing answers
February 9, 2026
As marketing budgets face unprecedented scrutiny and AI promises turn into implementation headaches, Australian marketing leaders need more than another thought leadership panel. They need evidence. The gap between what marketing academics know and what ...
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Rebalancing the scales: a unified curation layer for smarter media investment
February 3, 2026
In an era when transparency and performance are non-negotiable, agencies and brands are turning to unified curation layers to regain control of programmatic economics and unlock new value from premium supply. For years, programmatic advertising ...
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