Tag: social media
Tag: social media
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Shannon O’Neill Whether they like it or not, executives are now public-facing communicators on social media. What was once considered optional or personal now plays a visible role in shaping corporate reputation, credibility and ...
By Amaury Treguer Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be upfront. ...
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
By Lucinda Starr This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...
By Patrick Whitnall Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to their legion of online fans. Parent influencers, and ...
Everyone loves a good hack. Admit it, you know you do. But some love a good hack more than most: us marketers. Our constant pursuit of eyeballs, engagement and that all-important ROI for our clients ...
