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By Sharon Zeev Poole A few weeks ago, the internet was taken by storm when a daredevil couple got arrested for staging a dramatic marriage proposal at the top of the Empire State Building. Following ...
By Brooke Hill Think of the best party you’ve ever been invited to. The cocktails are flowing and the canapés are circling. The sound of laughter, the hum of great conversation and a backdrop of ...
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Saskia Veronique Gen Z is an inclusive generation and so it’s no wonder they can smell performative marketing a mile off. When it comes to representing people with disabilities, 49 percent of Australians can’t ...
By Evie Preston Every brand marketer in 2026 is suffering from a collective case of algorithmic whiplash. Whether you are selling consumer goods, enterprise software or electronic music, the pressure is identical: optimise for the ...
By Ose Amiegheme Sending an email is a little like walking into someone’s home. Unlike social, where anyone can show up, the inbox is a personal space, filled with messages from colleagues, family, friends and ...
Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked. Presented by Content Marketing Mag and Niche Media, this monthly series will feature a conversation with a prominent person from ...
By Jeff Purser I’ve been thinking about film producers lately. Everyone assumes they make movies. I’m not sure they do. I reckon they manufacture attention. Long before the cameras roll, the best producers aren’t obsessing ...
By Anthony Lam Due to its relatively nonexistent barrier to entry, social media has been the default answer to almost every communications challenge. Need to raise awareness? Launch a social campaign. Need engagement? Post more ...
By Red Surtida For years, content marketing has been an attention game. Publish, optimise, measure clicks and hope something sticks. In an environment that rewards volume and visibility, that approach made sense. It no longer ...
By Jacqueline Burns The internet is becoming a pressure cooker. Between 2022 and 2024, the number of AI-generated web pages increased 80-fold. That explosive growth appears to have moderated, with the proportion of online ...
By Liz Croughan For two decades, social platforms have been building the most successful attention-capture machines in the history of media. This March, 12 jurors in Los Angeles decided those machines had crossed a line. ...
By Shannon O’Meara If anything defines our humanity, it is a deep-seated need to seek out authenticity. For me, the one hard and fast entry in my storyteller’s rulebook is: it all begins with something ...
