Marketers in the US are no longer testing the waters with streaming TV – they’re diving in headfirst. Australia’s Connected TV (CTV) market might be smaller and younger in comparison, but we’re fast heading in ...
Gen Z Australians are leveraging the power of generative AI in a variety of time-saving ways, but hold significant concerns for career prospects in an increasingly automated world. A new study launched by Melbourne-based research ...
The digital age of media and online publishing was once poised as the death knell for print publications, but a new study from Melbourne-based market research body Roy Morgan proves Aussies are still committed to ...
Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM. The move comes as Netflix, which started streaming in the country a decade ago, ...
Following a tender process in 2023, Sydney Metro appointed oOh!Media as its out of home advertising partner across the Sydney Metro City and Southwest network. Now, the advertising company has revealed that more than 100 ...
Words: Louisa Poulios Jack Link’s, a leading American meat snack brand best known for its jerky, announces a new global partnership with YouTube sensation MrBeast. James Stephen “Jimmy” Donaldson, 27, known for his online persona ...
With winter kicking in, tourism boards must double up on the creativity to ensure that interstate or overseas visitors still show up. With that in mind, Tourism Tasmania revealed the fifth edition of its Off ...
Michelle Lomas has joined independent creative agency Emotive and will head the company’s newly created partnerships division. Emotive’s partnerships will include unexpected media tie-ins, brand collaborations and sponsorships, and will align with the agency’s strategy, ...
World Rugby has reached an exclusive broadcast deal with Nine Entertainment to air all major competitions in Australia through to 2029. Nine’s Stan Sport, the 9Network and 9Now will broadcast the upcoming Women’s Rugby World ...
Not long ago, influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023. A single post from the right personality could send ...
The rapid adoption of AI has quickly become yesterday’s news. Yet, we remain at the very edge of its capabilities. In recent months, the internet has been abuzz with debate around the ethical implications of ...
Did you know that the origins of outdoor advertising as we know it today trace back to 1835, when Jared Bell displayed the first largeformat poster in New York to advertise a circus? Nearly 200 ...
From being squeezed into the tail end of an above-the-line shoot to replacing the shoot itself, content marketing has come a long way. Today, content creation is central to brand strategy, but with more platforms, ...
