Author: Varun Godinho
In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated Marketing Director at Live Nation for the APAC region. Valenti oversees creative and marketing strategy at one of the world’s leading live entertainment companies, helping […]
Welcome to the inaugural episode of our brand-new long-form video podcast interview series Content Unpacked. Presented by Content Marketing Mag and Niche Media, this monthly series will feature a conversation with a prominent person from the creative, media, events, sports or arts space. The core idea is to understand how that individual and their team […]
Google has rolled out its AI Mode for search in Australia just months after it was introduced in the US. Google refers to it as its “most powerful AI search experience yet”, which allows users to get the answers to more complex and nuanced queries. As Hema Budaraju, ice president of product management and search […]
Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to Netflix‘s premium ad inventory. The offering will also be available in the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy and Germany in […]
At the start of this week, in its bid to make a case for continuing to be exempted from Australia’s upcoming under-16s social media ban, YouTube went on the offensive with a full-page advertisement in The Australian appealing its case in the court of public opinion. In the advertisement, YouTube says its video service is […]
By Priya Kanniappan If you want to understand how Australian small businesses are coping with shifting consumer expectations, look no further than the wedding industry. Weddings represent a $4 billion market in Australia each year, with more than 15,000 active suppliers – from florists and venues to celebrants and photographers – servicing over 120,000 weddings […]
LG Ad Solutions has confirmed its official expansion into Australia, a move set to spur advertiser interest across the connected TV (CTV) segment. Alex Blundell Jones has been appointed as the commercial director of Australia for the company, which is the advertising technology arm of LG Electronics. Deployed on LG Smart TVs across Australia, LG […]
Nova Entertainment has struck an exclusive deal with Steven Bartlett’s media and investment company FlightStory to represent its portfolio of podcasts to Australian advertisers. Nova is now FlightStory’s local brand partner, distributor and advertising representative, with local ad reads to feature across its podcasts. FlightStory’s flagship podcast is Bartlett’s wildly popular The Diary of a […]
The senior management driving Samsung Ads has expanded with two new additions. Levi Guillory is now agency head of strategic accounts for New South Wales (NSW) and New Zealand, while Carla Dawson is head of strategic marketing for ANZ and SEA. Guillory steps into the newly created role, bringing more than a decade of experience in […]
South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, confectionery, desserts, ice creams, soft drinks and chips will not be permitted on Adelaide Metro buses, trains and trams. In its reasoning for the decision, […]
The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and rebranding exercise, 10 Bold Drama becomes 10 Drama, 10 Peach Comedy becomes 10 Comedy, 10 News First becomes 10 News and 10 Play becomes 10. Paramount […]
Australia’s largest gambling company, Tabcorp, has been slammed with a $4,003,270 fine for breaking the country’s spam laws. The company reportedly sent more than 5,700 marketing messages to customers of its VIP program, leading to the latest enforcement action by the Australian Communications and Media Authority (ACMA). An investigation found that the wagering and gaming […]
The internet advertising market in Australia grew 11.6 percent year-on-year in the first quarter of this year, reaching $4.2 billion. For the quarter ended March 2025, the local market experienced a softer than usual seasonal decline in spend from the December quarter at -1.8 percent in 2025 versus -4.2 percent in 2024. The data was […]
The Museum of Australian Democracy (MoAD) has teamed up with Independent creative agency Icon to launch a national campaign to fight fake news. The campaign includes the launch of Question of the Day, a creative public education effort encouraging people to think critically about the information they see, hear and share. The underlying idea is […]
