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Tag: AI search

Tag: AI search

Content Marketing, Featured, Social & Digital
Are your B2B customers relying on incorrect content evidence?
  • Marketing Mag
  • access_timeSeptember 24, 2026
  • remove_red_eye43 Views
Joe Scott is the content director for Australia New Zealand at NP Digital
Change Makers, Content Marketing, Featured, Social & Digital
Your lead generation-focused gated content works against you in AI search
Marketing Mag September 10, 2026

By Joe Scott It’s 2016. You’ve just finished that 50-page white paper your team has been preparing for weeks and you’re ready to send the gated landing page and EDM live.  Now comes the best ...

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answer engine optimisation
Content Marketing, Digital Playground, Featured, News, Technology & Data
Answer Engine Optimisation is the new battlefront for brands
Marketing Mag April 22, 2026

By Ash Dharan  A few weeks ago, I found myself trying to solve a very first-world problem. I needed a stylish espresso machine that could fit into a narrow kitchen nook, required minimal daily maintenance ...

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Content Marketing, Digital Playground, Featured, News, Social & Digital
Four content marketing shifts brands need to prepare for in 2026
Marketing Mag December 16, 2025

By Lucinda Starr  This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing ...

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