Author: Benay Ozdemir
Author: Benay Ozdemir
Tetley has released an iconic rebranding campaign that aims to reach a new generation of consumers. The campaign, developed by 303 MullenLowe, taps into the need for connection and the desire to disclose the truth ...
In their 13th annual Ride for Sick Kids fundraising event, for the first time, Ronald McDonald House Charities (RMHC) in Victoria and Tasmania will host their Spin Challenge. Held on 18 March, the event will ...
The beverage company is bringing in scary vibes in celebration of the upcoming Scream VI movie, a creepy cocktail has been crafted and being poured across movie theatre chains. Named ‘The Last Call’ the cocktail ...
As the Sydney Gay and Lesbian Mardi Gras continues its celebrations, The Pride History Group has partnered with Meta, launching a ‘Walk With Pride’ augmented reality (AR) filter on Instagram. A range of interactive features ...
As inflation hits the roof, with an expected ninth interest rate hike, Australian shoppers are staying savvy. In a recent survey, Criteo’s recent survey, ‘The Rise of Savvy Shoppers Study’ has revealed that Australian consumers ...
Pinterest is introducing its latest rendition of ‘Pinterest Academy’ which is an interactive e-learning platform designed for advertisers to engage and inspire their target audiences. The platform is offering unique and valuable information for advertisers ...
Snapchat has partnered with ReachOut in a battle to combat youth mental health by bringing allyship front and centre on the social media platform. WorldPride Sydney 2023 is just around the corner, with the social ...
Lipton Ice Tea has announced its biggest creator-led campaign, connecting with influencers using the hashtag #PassTheSunshine. The beverage giant is asking Melburnians to celebrate summer by sharing acts of kindness – and generating brand awareness. ...
Without surprise, Will Ferrell features on a Super Bowl ad once again, this time, parodying a range of Netflix’s most popular shows and movies. This year’s Super Bowl’s influx of celebrities has suggested one thing, ...
The day that every Rihanna fan has been waiting for – her iconic Super Bowl half-time performance rocked the world. Her 13-minute Super Bowl began with her iconic “B**ch better have my money” and quite ...
A Bunnings finding has stated that Aussies prefer an act of service rather than a physical gift for Valentine’s Day. This year, eight in ten Aussies are ditching the flowers and chocolates and are craving ...
