Author: Benay Ozdemir
Author: Benay Ozdemir
Optus has launched its latest campaign celebrating Sydney WorldPride 2023 outlining ‘Pride Starts with Yes’. The large telecommunications company is a premier network partner of Sydney WorldPride highlighting its commitment to diversity by encouraging people ...
LOEWE has launched its final collaboration with Japanese film studio Studio Ghibli. The activation of the campaign features the LOEWE x Howl’s Moving Castle collection. The collection promotes the film’s magical world brought to life ...
The video platform powerhouse has released a new report highlighting what ‘sparks joy’ for Gen Z and Millennials. TikTok partnered with cultural insights and strategy agency, Crowd DNA to explore eight emerging ‘codes of joy’ ...
The Australian fintech buy now, pay later (BNPL) company Openpay has entered receivership, resulting in the shut down of the platform. The company voluntarily suspended itself from the Australian Securities Exchange on Friday, with creditors ...
Lavish and all-expenses paid influencer getaways have been circulating headlines, criticising whether it’s relevant to its audiences during an global economic crisis. A recent Tarte influencer trip, has caused controversy, as twenty-nine influencers and their ...
Large activations around the world are being seen in the Yayoi Kusama and Louis Vuitton collaboration. The luxury brand has given its Maison Champs-Élysées flagship store in Paris a massive makeover. Kusama’s signature design is ...
Influencer brand getaways have become bigger and more popular, but Tarte’s latest trip has caused a whirlwind of drama about its marketing strategy. Similar to press tours, brands can choose to organise influencer getaways. These ...
“There must be a lookout notice out in heaven because they are missing an angel.” Cheesy Valentines Day pick up lines are back, but this year the cost of living is killing romance. Research by ...
Teasers are beginning to drop as the annual Super Bowl is just two weeks away. Brands are ramping up pre-game ad teasers as the busiest time of year is approaching. And the star studded commercials ...
Snapchat has partnered with Louis Vuitton and Yayoi Kusama bringing the latest collection to life through Augmented Reality (AR). Japanese contemporary artist, Kusama, has her signature painted dots across iconic monuments around the world including ...
In 2022, Australians experienced harsh data breaches by major companies like Medibank and Optus. “Every second of 2022, 10 internet users have lost their data ” says lead researcher at Surfshark, Agneska Sablovskaja. Research by ...
A number of organisations, companies and brands are taking a stance in not taking part in celebrating Australia Day. Companies are shifting operations to allow the employees to choose how they spend their time on ...
Gemma Battenbough makes it very clear that the gaming industry is incredibly popular and brands should turn their attention to advertising in the industry. The infamous campaign with the collaboration of Burberry and Minecraft which ...
