Author: Benay Ozdemir
Author: Benay Ozdemir
With parts of the world experiencing their first Christmas outside of pandemic restrictions, and within a cost of living crisis, most campaigns focused on an unusual way of spending money this year. Retailers have taken ...
Popstar, Justin Bieber, has slammed H&M on his Instagram, claiming that a merch collection with his face on it was released without his approval. The 28-year-old musician called out the fashion giant for selling unauthorised ...
The Australian Football League (AFL) is bringing in a new partnership with Asahi Beverages, signing a four year journey to become a part of the sport’s favourite beverages. A range of beverages including Gatorade and ...
New research from SevenRooms has outlined that Aussies are definitely getting on the beers, as much as $3.6 billion could flow into Australian hospitality venues. But this year is different, Aussies are looking for venues ...
Neuro-Insight has announced the top 10 most effective creative ads in 2022 ranked by neuroscience. To provide the market an unbiased lens of the most impactful campaigns of the year, the neuroanalytics team of analysts ...
Marketing intelligence platform, Pathmatics with parent brand, Sensor Tower, has revealed the Australian brands that spent the most money in digital advertising alongside the most popular app downloads for the year. Amid a global pandemic, ...
Over the last few weeks, Balenciaga has been in the spotlight over its latest campaign picturing children holding teddy bears dressed in bondage. However, this is not the first time a luxury brand has had ...
Australia’s family favourite liquor retailer Dan Murphy’s has released a new Christmas advertisement. For over 70 years, the liquor retailer has been prominent within Australians as it celebrates the role of Dan Murphy’s in Aussie ...
One of Australia’s biggest bands is heading back to the venue that kick started their career, becoming what we now know as The Presets. Smirnoff Origins are hosting a series of one night only intimate ...
Mastodon has gained popularity after Musk took control of Twitter, as its traffic increased from 1.4 million to 9.5 million in a month. The 588 percent increase saw users from Twitter join amid 680,000 Google ...
The internet has spoken, as the popularity of AI copywriting rises, Canva has released Canva Docs and Magic Write. The functionality of Canva Docs takes Google Docs to a whole new level. It includes bringing ...
The month of December provides companies like Reddit to evaluate their strengths and interests over the past year. With Reddit recapping its year, the report has showcased the communities and topics discussed within Australian consumers. ...
South by Southwest (SXSW) Sydney™ is launching for the first time in Australia – dedicated to connect, empower and spotlight creatives across the Asia-Pacific region. The popular conference and festival was founded in 1987 in ...
