Author: Benay Ozdemir
Author: Benay Ozdemir
Google’s top trends have been revealed, showcasing the most popular queries and curiosities Aussies were searching throughout the year. The search engine trends reveal a lot about 2022 – word games, weather warnings and war. ...
More than 300,000 people cast their vote in Oxford English Dictionary’s Word of the Year 2022, with ‘goblin mode’ winning and ‘metaverse’ coming in second. Oxford’s Word of the Year signifies a word or expression ...
Research from Fiverr has revealed that more than half (54 percent) of Australian retailers are investing more in social media advertising in the lead up to Christmas. Fiverr’s community organiser Oliver Woolrych connects with freelancers ...
As the most popular print business, Vistaprint, merged into operating as Vista, it now invests into small business customers growing their marketing campaigns. Simon’s Peiking Duck is an iconic restaurant located in Melbourne’s Box Hill ...
As the success of the Socceroos continues in the World Cup, Football Australia partners with TikTok to create loud voices for the national teams. The next 12 months will be the most exciting for Australian ...
Pepsi has launched a new campaign that is encouraging its customers to try mixing milk with Pepsi. That’s right, under the hashtag #PilkandCookies and for those who may not know what that is – it ...
Netflix’s new documentary, ‘Pepsi, Where’s My Jet’, is the story of when John Leonard sued Pepsi for false advertising, but it turned around and backfired for him. It also shaped advertising laws forever. In 1995, ...
The local Australian online advertising market is continuing to grow, reaching a whopping $2.455 billion for the quarter ending in 30 September 2022. Data obtained by the Interactive Advertising Bureau (IAB) in the Australia Online ...
Coca-Cola has announced another year of its Christmas partnership with The Salvation Army. To bring the magic of the festive season to life, Coca-Cola is bringing Aussie families and vulnerable communities together to share meals ...
The Einstein of catchy ads, Menulog, has axed jobs at its Sydney head office. This follows the failure of the food delivery giant Deliveroo, and grocery delivery startup Voly, as well as a restructure of ...
Fashion powerhouse Balenciaga has been under the spotlight over an inappropriate campaign featuring children holding stuffed animals in bondage. The campaign gained widespread criticism, and pressure was on Kim Kardashian as she was heavily criticised ...
PETA has launched its first ever Christmas ad, campaigning for people to stop eating turkey on Christmas. The organisation is hoping to “open viewers’ eyes” to the smart, sociable birds that end up being eaten ...
Amid celebrations of the highly anticipated film Avatar: The Way of the Water, Snapchat and Disney have partnered to create an AR Lens that turns any Snapchatter into a Na’vi. Snapchat is no stranger to ...
