Content Marketing
Content Marketing
Do you need a marketing scientist on your team?
March 25, 2026
By Rachel Scott It’s a debate that’s long raged in the advertising world: is marketing an art or a science? At its core, marketing is about selling goods, services, brands and ideas to people, at ...
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Why ecommerce brands should revisit their content generation frameworks
March 24, 2026
By Sangeeta Mudnal Marketers within the ecommerce space face pressure to generate more content than ever across product pages, social, email and search. Yet many teams still rely on slow, manual workflows that limit scale ...
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Gen Z doesn’t hate your brand, they hate being talked down to
March 18, 2026
By Molly Isaac Have you ever seen a brand trying so hard to be relatable that it actually does the opposite? As a marketing writer, I consume an unimaginable amount of content every day. And ...
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