Author: Marketing Mag
Author: Marketing Mag
Whatever people class as traditional advertising, it’s probably not facing imminent downfall. Building brand equity can still be very effectively accomplished by traditional words and images, though the vehicle by which they are delivered may change.
Should they attempt to muscle in on David Jones’ successful fashion positioning or follow a different path? Is it too late for Myer?
Krispy Kreme is a phenomenon – a brand that features in Michael Jacksons lyrics, and takes on a holy grail-like aura in The Simpsons. It is quintessentially American. It represents the fat side of Americanism, a perceptual space ...
From an Australian perspective, a commercial association with soccer-now-called-football is an interesting proposition. I had always lamented the fact that football mad Aussie kids turn to other football codes after the age of 10 or 11, and that ...
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This is needed so the scaffold doesnt break horribly
After weeks of bad press relating to calls for a new online retail tax, Gerry Harvey has now shown Harvey Norman at least know the internet exists
We asked three marketers from very different industries to respond to our Brain Trust question on the theme of connect: “How do you imagine brands could change in the way they connect with their ...
