Author: Marketing Mag
Author: Marketing Mag
Five years ago, Tim Pethick decided to build a business bottling fresh fruit juice, an idea that evolved into a thriving enterprise turning over $18 million a year. Sam Gopal learns the recipe for success, ...
The greatest misconception about search marketing is…that it’s only for businesses that have an e-commerce model. Generating online sales is certainly a major benefit of search marketing but campaigns also increase brand awareness and drive ...
We all use data to dictate marketing decisions, yet the subject leaves many of us glazed over, yawning and pitying those with the word ‘data’ in their job title. Andrew Stone dispels this perception, showing ...
Are you guilty of committing these networking sins? Lisa Butler outlines how to get the most out of social events without looking like a used car salesman.
Brands communicate to their markets via a multi-supplier infrastructure. Meaning, if you aren’t launching your latest TVC, outdoor or direct mail piece, you are probably managing an internal brand communication project or activating an interactive ...
This post is the first in a series looking at the AMI. Click below to read the others: Whats wrong with the AMI The Great AMI Debate: Round 2 The Stark Reality of the AMI ...
The Nine Network’s new wildlife documentary series, Tiger: Spy in the Jungle has continued to draw audiences to the Monday 7.30pm timeslot, following on from the success of Life in Cold Blood. From the master ...
The ultimate objective for all new brands is to earn a place in as many customers’ personal identity preferences (PIPs) as possible. This simply means that if a customer was asked to list the brand ...
Bill Obermeier is stepping down from his role at Telstra as its director of brand, advertising and sponsorship next month and will be replaced by BigPond marketing director Amanda Johnston. When Obermeier started at Telstra ...
Former M&C Saatchi managing director Simon Corah has been appointed chairman of Access Public Relations. Rochelle Burbury and Andrea Kerekes founded the PR firm, two years ago under the name of Open Dialogue as a ...
Marketing Mag’s Guide to Digital Services Does your company provide a digital service for marketers? mobile website design online creative search social media short courses/events augmented reality/3D video analytics email affiliate/vertical digital strategy apps data ...
Client: Simplot – John West Salmon Creative: Grey Media buying: Mitchells Media Research: The Lab Strategy Background Salmon is the largest contributor to the John West business and is the brand’s flagship premium product range. ...
