Author: Marketing Mag
Author: Marketing Mag
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This is needed so the scaffold doesnt break horribly
After weeks of bad press relating to calls for a new online retail tax, Gerry Harvey has now shown Harvey Norman at least know the internet exists
We asked three marketers from very different industries to respond to our Brain Trust question on the theme of connect: “How do you imagine brands could change in the way they connect with their ...
* Sponsored content – This article was produced by Marketing in collaboration with Qualtrics to promote ‘The Essential Website Experience Playbook’. Download the guide to learn 10 ways to capture web feedback and drive conversion and loyalty. ...
The growing importance of data as a marketing tool has not yet been fully embraced by the industry. John-Paul Syriatowicz , group CEO of Squiz, believes this can be explained by a lack of understanding ...
* Sponsored content: This article was commissioned by Bundaberg Brewed Drinks as the company searches for its next top-flight general manager marketing to drive growth in both the domestic and international markets, based in Brisbane. To ...
In the lead-up to the festive season, 303 MullenLowe revisits Harley-Davidson’s #NiceToBeNaughty campaign, which successfully found an audience of over 1.5 million people in the pre-Christmas rush last year – without a dollar spent on ...
‘Want to know what customers think? Just ask them!’ turns out to be less effective than marketers have been led to believe. According to organisational psychologist Charlotte Rush, the key to understanding what the customer ...
Are we really rational? As consumers most of us are under the impression that we can make rational decisions as we wish. This may look plausible. However, findings indicate that this is not often the ...
