The award-winning UK creative experience agency, Bearded Kitten, has officially landed in Australia, bringing their signature brand of fun and bravery to Sydney. Known for their boundary-pushing activations, Bearded Kitten has made its name globally working with some of the world’s biggest brands.

Bearded Kitten started in festival fields where they drew beards and whiskers on festival-goers, hosted wild mud wrestling matches, and even orchestrated games of naked cricket. Since those early days, the agency has grown into a powerhouse, delivering standout experiences for global brands like Amazon Ads, Twitch, Red Bull, LEGO and L’Oréal. 

With established offices in London and Lisbon, Sydney is the latest and one of the most exciting ventures yet. This expansion marks a new chapter in Bearded Kitten’s journey, as they set out to inject their signature style of creativity into the Australian market. 

Already, Bearded Kitten has made an impact on Australian shores. They’ve created a buzz with TwoPointOne’s pioneering vertical fashion show earlier this year.

Additionally, the event powerhouse led Intuit Mailchimp’s innovative ‘From: Here, To: There’ conference in Sydney, which Marketing had the pleasure of attending – and raved highly about.

So what’s next?

Marketing spoke with Bearded Kitten founder and director Barney Sutton on the brand’s plans for Down Under.

“Bearded Kitten has long championed the power of fun on UK soil. And now, we’re excited to announce that we’re bringing this ethos Down Under,” Sutton said.

“It’s no secret that consumers are bombarded with endless brand messages, and creating genuine connections has become critical. This is where experiences play an influential role in any brand’s marketing strategy. In particular, events that create engaging, memorable experiences, with fun at their core.”

Sutton says consumer expectations are high in the Australian market, and brand loyalty can be fleeting, so standing out is essential. 

“Fun isn’t just a buzzword at Bearded Kitten, it’s a strategic approach that helps brands make a lasting impact. When people engage in play, the brain releases oxytocin, which creates strong emotional bonds. It’s a science!” Sutton said.

As witnessed from Mailchimp’s world-class London and recent inaugural Sydney conference, events are more than just the moment itself. Experiential marketing has the power to enhance all facets of a brand’s presence, from OOH advertising and print media to word of mouth, earned media and of course, generating the all-powerful UGC on social media.

“If you’re wondering how this translates to tangible results, we helped Two Point One launch their debut collection in a far-from-ordinary fashion show in Sydney,” Sutton said.

“Doing things a little differently is essential. They say, ‘fortune favours the brave’, and it’s certainly an attribute to our success. We’re not afraid to be bold, it’s a key element in every project. The braver the idea, the greater the reach.”

Sutton said they don’t just host the party; they craft unique, unexpected moments that resonate with audiences long after the event is over. 

Activating in Australia

“For example, our recent experiences for brands like Lynx and Intuit Mailchimp didn’t just capture attention at the event – they sparked conversations, boosted footfall, and were widely shared on social media, amplifying brand visibility and engagement,” he said.

“Australian consumers are known for their appetite for fun and innovation. By incorporating playful elements into brand experiences, we believe businesses can drive significant results. It’s about creating authentic moments that people not only remember but want to talk about and share.”

Sutton shared that at Bearded Kitten, fun is at the heart of everything they do. “We’re excited to bring this unique approach to Australia.”

Also, read about Intuit Mailchimp’s world-class inaugural Sydney conference.